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Pitching – cut to the chase

The most important thing to remember when pitching article ideas is – keep it brief. Sum up your idea in three or four sentences and draw the editor in with your first line.

They are very busy people and if your idea is buried under two paragraphs of waffle they will probably have stopped reading and you won’t get a reply.

As a very naive 21 year old I thought I’d try my luck and pitch to Cosmopolitan magazine (my freelance boss recently told me she tried to pitch to them after 6 years of working as a journalist only to be told she wasn’t experienced enough). Me and my older sister had written a painstakingly true account of our love lives and we decided it was hilarious (I still think it’s hilarious, but that’s probably because it’s about me and people I know).

This was my pitch –

Dear Ms. ****,

I am a freelance journalist and have an idea for a real-life article I wish to pitch. I believe this article is perfect for Cosmo’s readership because it has been written by two sisters; aged 21 and 24, who are avid readers of the magazine and tells a tale of unashamedly real relationship reports. Unpretentious and painstakingly honest it will have readers everywhere recalling similar experiences. (sales pitch not needed – cut to the chase)

Charisma; why do we fall for it every time?

The structure is centered around three accounts of real life encounters from the two sisters with the so called ‘charismatic predator’, starting with an introduction to the concept and ending with why we should give the less charismatic contenders a chance.

The tone is; satirical, humorous but with serious undertones and hugely self-deprecating.

The idea in detail is an analysis of charisma, how this trait has us head over heels and how those men in possession of it use it to lure us females in.

“We’ve all been there. Bowled over by charisma, there is no other word to describe this certain special something some men seem to have innately inherited. A trait so blinding we ignore anything which may mar our perception of this brilliant new man. Sent from heaven, karma for all the failed relationships gone before.”

“Following a recent and lengthy conversation with my older sister on the subject of men I realised she was unaware of the truth about charisma. There is a type of man I have been rediscovering since the age of my first heartbreak at eighteen. We will call them assassins.”

Even more paragraphs of waffle…

Another particular gentleman…

“Your immediate assumption is that he’s a player. Right? Or failing that, in a very serious relationship with a very beautiful girl. But wait…he starts to talk about his unlucky love life. How everyone thinks he’s gay.  You even catch a tweet on his page on Valentine’s Day stating his sincere and heartfelt thanks at The Daily Mail for including such a lovely crossword that day, ‘So all us lonely hearts out there have something to busy ourselves with this evening.’  Huh? Surely not? He’s beautiful. This can’t be right…He has fans. Loads of them, and most of them female! Hmm.”

The reality..

“After a few months in mourning a bit of a bombshell gets dropped. It turns out your best friend actually was withholding some vital information relating to our poor boy the whole time. But was so terrified to burst your sickeningly naive, happy bubble she had kept it from you until now. A friend of a friend knew him. Very well in fact. ”

blah blah blah…

Our research is our real life experiences. Cosmo is the sex, love, life and relationship bible. This feature is a real and honest relationship report.

I have never worked for The National Magazine company before. Too see examples of my work for other companies the easiest way is to do this online. I have a number of articles at If you type ‘Rhian Jones’ into the search bar you will see everything that I have written so far. Here is an example of another article that was printed in Lancaster Universities newspaper; (no one will do this, link straight to your own website).
Please don’t hesitate to contact me for any further information or to see the finished article. I appreciate the time you have taken to read this email and hope it is something that will be of interest to you.

Ignoring the content (that’s a whole other issue) compare this to a pitch I sent to the Independent recently –

Hi ****,

I’ve got an idea for a Notebook blog entry.

Unpaid internships – if you don’t ask, you don’t get

If students and graduates carry on accepting unpaid internships and work experience stints nothing is going to change. I have no sympathy for people who say that is their only choice. If you make sure your contribution to that workplace is worthwhile then why on earth would you roll over and accept nothing in return? What about when they have to ask for pay rises in the future, negotiate house prices, sell themselves in an interview for a proper salaried job?

At eighteen and over they have to learn to stand on their own two feet, no one is going to fight their corner for them. If they sit in an interview for an internship and have impressed the boss enough for them to let them into their company then they have every right to negotiate a pro rata salary. If you don’t ask, you don’t get. If everyone refused to work for free, unpaid internships would fast fade into nonexistence.

NUS campaigns and call for law changes are all very well and good but are as effective as someone’s mum ringing their boss up and giving them a good telling off.

My idea? ‘Just say no!’

As an aspiring journalist whose done work experience and negotiated payment with the company after I considered what they offered unfair, and someone who is increasingly frustrated by the expectation of writing for free, I’ve got a few things to say on this.

Let me know your thoughts,

– I found out exactly where I wanted it to go (the Notebook blogging section)

– Rang the newspaper to get the right contact

– Thought what the headline might be

– Made sure the first paragraph got to the point

…………………………………………………………………………………………..And it was printed!


About Rhian Jones

I am a freelance music business journalist based in London. My career began when I saw an apprenticeship with freelance education journalist Janet Murray advertised in the Guardian. I applied, and after a gruelling two-day Alan Sugar style assessment, got the job, quit university and relocated to London to pursue my dream of a career in the media. The apprenticeship ended on a high when I secured my first journalism job at Music Week. I spent my week days writing news stories, interviewing and learning all about the fast paced nature of putting together a weekly magazine, all while gaining invaluable insight into the inner workings of the music business. After three years and a few promotions, I left my position as news editor to go freelance in 2015. Alongside two regular gigs as London correspondent for US trade rag Hits, and contributing editor for Music Business Worldwide, I've written for publications including Company, Grazia, The Sunday Telegraph, the Guardian, The Independent, Music Ally, Billboard, The Journalist and Music Teacher.

2 responses »

  1. Thanks for all your tips, I never miss a post! Shortly after I read this one I got my first commissioned piece – no coincidence! So thank-you also for that. Really appreciate the insider’s advice.


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